Owner & WordPress Developer @krasenslavov
“Your overnight success story is always a result of everything you have done in your life until that moment.”
I build WordPress sites, themes, and plugins – and I have been doing web development since 1999, professionally since 2006.
I started when Internet Explorer 6 was the browser to support and transparent PNGs needed a JavaScript fix to work. Since 2007 I have run Choppr, specializing in converting designs into real websites and building custom WordPress themes and plugins for clients ranging from solo designers to agencies to universities.
Beyond client work, I build and maintain WordPress plugins and themes under Developry – including Nexus Pro (an AI-ready SEO WordPress theme) and several premium plugins covering site deployment, internal linking, and AI-assisted ACF field development. I have been a vetted WordPress expert on Codeable.io since 2018.
Expertise and specialties
My primary expertise and specialties include:
- WordPress – custom theme and plugin development, ACF, custom post types, Gutenberg block development
- Front-end development – HTML5, CSS3/SASS, responsive and accessible by default
- PHP, MySQL, Git
- SEO and structured data (schema.org), including emerging AI-search standards like llms.txt
Outside of code, I run – a couple of marathons in, working toward finishing one under 3 hours.
Hire me
Have a project or a full-time role that fits? Get in touch – email or the contact form both reach me directly, no account manager in between. You can also download my CV/resume.
Tell me about your project - a WordPress build, a custom plugin, a design that needs to become a real site - or just say hello.