PSD to HTML vs. modern WordPress development: what actually changed

I optimize WordPress sites for both search engines and AI assistants – the two are converging fast, and a site built for one now needs to work for both.


What that means in practice:

  • Structured data (JSON-LD/schema.org) so search engines and AI tools can accurately understand your content, services, and reviews.
  • Core Web Vitals and page-speed optimization – image formats, lazy loading, minimal render-blocking JS/CSS, not 2010-era sprite sheets.
  • Clean semantic HTML and proper heading structure.
  • llms.txt implementation – an emerging standard that helps AI assistants like ChatGPT and Claude accurately cite your site.
  • Technical SEO fundamentals: sitemaps, canonical URLs, meta titles and descriptions written for actual search intent, not keyword stuffing.

I do not promise page-one rankings – nobody honestly can – but I can make sure your site’s technical foundation is not the thing holding it back.